Digital Product Marketing Manager (Contract Fully Remote) Contract Remote

 VTRAC Consulting Corporation

Intelligent Solutions

Thank you for applying to VTRAC opportunities. Please e-mail your resume as a MS-WORD document in confidence Subject: Digital Product Marketing Manager, Attention: [email protected] or call: (346) 200-3082

Position #:                  22-000110

Position:                    Digital Product Marketing Manager (Contract Fully Remote)

Position Type:          6 months Contract

No. of Positions:      1

Location                    New York

Description

We are seeking a Digital Product Marketing Manager to join our award-winning Digital Experience and Customer Journeys Team which consists of Product Managers, UX/UI Designers, Web Producers, Client Journey Managers and the Marketing Automation team.
As a member of a growing team, you will have direct influence on our entire digital ecosystem, and the outcomes that we deliver for our clients and the business. The ideal candidate will strategize and execute plans to build products and features that focus on fostering client awareness, engagement and acquisition. S/he will leverage customer insights to deliver a useful and personalized client experience resulting in increased consideration, engagement, usage, loyalty and advocacy of our brands across all client segments. We are looking for a hands-on, highly engaged, self-motivated individual to work across departments and the capability to deliver cutting edge digital products that have a direct positive impact on the bottom line.

Responsibilities:
• Serve as the direct point of contact for all things digital aligned to strategic business units supporting all go to market initiatives
• Drive digital transformation and continuous improvement by leading cross-functional team that identifies, designs, develops and deploys digital experiences that surprise and delight our clients
• Be a driving force for continuous improvement of our digital properties and experiences
• Deep understanding of our CMS platform and MarTech stack to develop experiences designed to meet both client/user needs and business objectives
• Partner with our Client Journey Managers to ensure end-to-end experiences including digital are implemented and optimized
• Brainstorm, develop and execute ideas end-to-end for marketing campaigns
• Conduct market and competitor research to find answers about industry requirements, habits and trends
• Collaborate with product managers/owners for new capabilities and enhancements to the platform
• Responsible for UAT prior to launch
• Develop clear and measurable KPIs and goals and socialize progress
• Analyze data and voice of the customer feedback and turn insights into future marketing and optimization strategies including A/B and multi-variate testing
• Partner with our web production team for involvement in end-to-end process for creation of new and updated page content for our digital properties

Must Have:
• 5+ years of experience working in a digital or related role with at least 3 years of hands-on product marketing or product design experience
• Stellar design instincts, knowledgeable of new digital product trends
• Proven experience working in an Agile environment
• Excellent competency in product and project management tools
• Experience with using research techniques to advocate for our users & synthesizing feedback into priorities
• Experience and familiarity with Financial Services, Fin-Tech, B2B industries,
• Experience and familiarity working with Adobe Marketing Cloud (Experience Manager), Optimization and testing platforms (Adobe Target) and Marketing Analytics platforms (Google Analytics, and Adobe Analytics)
• Experience with site optimization (i.e., A/B testing, Multivariate testing) and personalization
• Experience in content management systems, specifically AEM

We thank all candidates in advance. Only selected candidates for interviews will be contacted. For other exciting opportunities, please visit us at www.vtrac.com. VTRAC is an equal opportunity employer.

Toronto                      . Houston                   . New York                . Miami                        . Palo Alto

Tagged as: Adobe Analytics, Adobe Marketing Cloud, AEM, Google Analytics, MarTech, UAT