Recruitment Trends We Are Seeing In 2020 Thus Far…

There’s little doubt that 2020 has been and will continue to be a challenging year for many. Companies will eventually be expected to hire and there will be more competition for top talent. That means that the recruiters and HR leaders will need to focus on strategies that will attract and engage the best candidates. Employer branding, candidate care, social media recruitment importance of work culture, and the adoption of great new technology tools will be the strategies of choice.

These are some of the trends we have been seeing in 2020.

Natural Language Processing

One of the biggest recruitment trends in 2020 is the use of artificial intelligence (AI) to the source, assess, and screen employees. The power of natural language processing (NLP) tools is set to make a key change at every step of the way.

Manually screening resumes is still one of the most time-consuming tasks recruiters face, but with NLP, the best applicants can be identified swiftly. NLP can also be used to interact with potential candidates and offer personalized communication with the latest chatbot technology. Finally, NLP and voice recognition are being combined to help analyze and review candidate interviews.

Predictive analytics

Software programs and predictive analytics are also playing a larger role in the recruiting processes of many companies.  Various technology players on the market already allow recruiters to identify the best matches for a job based on numerous parameters, such as location, past experience, education, and relationship networks. This is taken a step further with predictive analytics and recommender systems that provide recruiters with additional insights. These systems are able to generate selective lists of candidates who are best fitted for the job on offer and even uncover candidates that are not actively seeking new opportunities.

In addition to making the employee selection process faster or activating a dormant talent pool, intelligent systems can also signal when a current employee is getting ready to quit a current job

Soft skills

According to a LinkedIn study, 89% of bad hires typically lack soft skills such as creativity, persuasion, teamwork, collaboration, adaptability, and time management. But identifying such skills has traditionally been a challenge.

The hiring manager and recruiters have been increasingly interested in learning from a candidate’s body language and choice of words, as well as previous behavioral patterns, teamwork dynamics, ethical dilemmas, conflict resolution, and other similar factors.

Another soft skill that is gaining increased prominence is the candidates’ ability to build large networks across various industries and sectors.

Social media recruiting

As recruiters reach for the extra mile, the logical step is to go where their potential candidates really are, and most of them are already on social media.

That’s why in 2020, we are witnessing more use of recruiting hashtags and eye-catching content, including videos, as part of recruitment marketing.

Employer branding

More than ever people want to work at companies that they can be proud of. Therefore, the most important thing for an employer is to build their employer brand and make the vision and mission of the company crystal clear.

According to a study by Career Arc, 75% of job seekers consider an employer’s brand before applying, so building content around employee experience is crucial. That’s why a lot more organizations focuses on building website sections dedicated to the company mission, employee life and stories, and other relevant branding content


It’s been proven numerous times that diverse teams perform better, so ever more HR departments, staffing agencies, and recruiting firms are building designated staff dedicated exclusively to increasing diversity at the companies they serve.

Organizations are putting more effort into tailoring job postings to attract more diverse candidates, reshape the language in job descriptions to be more gender-neutral, and advertise jobs in diverse community groups. We will also see an increase in the number of staffing agencies that are specialized in diversity, challenging the status quo around underrepresented gender, race, and other similar demographics.

Work culture

Culture is the glue that binds a company together. However, the increase in remote work makes building and maintaining a solid company culture more challenging. Therefore, it will become increasingly critical for organizations to put effort into rallying the employees around their core values, company mission, and overall vision.

We are seeing a rise in organizations creating a dedicated role to focus solely on building company culture and team cohesion. Part of the challenge will be to blend a company culture that can be embraced by the different generations and their varying expectations and career aspirations – alike.

Remote work

Recently companies like Twitter, Shopify, and Google announced WFH as permanent option and we are increasingly seeing more and more fully remote companies.

Flexible schedules and work-from-home policies are turning into one of the most sought after benefits that job candidates look for, and organizations are adapting to the work aspirations of their employees

By allowing people to work remotely, companies are also increasing their talent pool because now they can access global talent without the limitations of geographical boundaries.

As such, we have seen an increase in the use of tools and technologies that help manage remote teams, including virtual offices and virtual reality work environment

Stay ahead of the competition and keep an eye on the latest trends that will affect the recruiting industry in 2020.